The contention about what is better mobile web app or mobile native app will never end. In my opinion this controversy is totally pointless. But before I get to the conclusion I want to show you the differences and some pros and cons of each of them.
A native application is an app program that has been developed for using on the specific device platform. Users purchase it from online stores or marketplaces and install into their devices. The native app responds more quickly than a mobile web app, because the interface is more direct. The advantages, which distinguish the native app are:
- work offline
- synchronization with device resources
- use push notification
- increased safety with no exposure to browser bugs
- ease of installation
- work in the background
- cooperation with other applications
- full use of the hardware device
A web mobile application is accessed though the mobile device’s web browser and it doesn’t need to be installed on the device. The advantages of this app are definitely different:
- similar functionary to the website
- use via web browser
- compatibility with all platforms/OS
- easy upgradability
- update content in real time
- ease of sharing between user via send simple link.
But both of these applications have got some weakness too. The biggest disadvantage of the native app is its costs. Not only is developing for different platforms more expensive but also maintaining multiple code bases. Releasing once in while new versions of the app is costly as well. Moreover, app store can delay the launch of the app or prevent the release of the app, which carries huge risk.
In the case of mobile web app the biggest disadvantage is that there is no possibility to get an access to all of device’s features. Additionally, users must be always online.
Furthermore, the research conducted by Yahoo! and Ipsos shows that more people are using web mobile app mostly to shop, search or entertain. It presents as well that if the goal is primarily concentrated on marketing or if the aim is to deliver the content or establish mobile presence, the mobile website is a logical choice. On the other hand, if the aim is to connect, navigate, inform or manage something, than it is more likely to reach for native app.
Taking these pros and cons into the consideration and depending on the usage of applications, it seems to me that there is no best choice. It’s all about context. If your mobile application is mainly used to display and interact with online content or services, avoid the native choice. But, if your app is mostly used offline, a native app will offer a better user experience.
As I said at the beginning, the dispute as to, which application is better, is pointless. If you wonder, which application is better for your business, first you should analyze the aim of application and the target.
Our company – Mobeelizer is concentrated only on native application. It supports businesses to make many processes easier by synchronizing their data into mobile devices.